Sponsored Advertising
Amazon Advertising Management
Listing & Catalog Optimization
Your Listings Are Costing You Sales You'll Never Know About
Every day, shoppers search for exactly what you sell and buy from a competitor because your listing didn't show up, didn't convince them, or both. We optimize your listings so you rank higher in search, convert more browsers into buyers, and stop losing sales to competitors with better content.
How We Handle Amazon Listing Optimization
Here's what most agencies get wrong about Amazon listings: they focus on either ranking OR conversion, not both. But Amazon's algorithm rewards listings that convert well. So if your content ranks high but doesn't persuade buyers, you'll eventually lose that ranking. And if your content converts but nobody finds it, conversions don't matter.
We optimize for both. Keyword strategy that gets you found, plus content that closes the sale once shoppers arrive. And because we work on commission, we're invested in getting this right. Better listings mean more sales for both of us.
Search-First Keyword Strategy
We find the search terms your customers actually use and place them where Amazon's algorithm looks for them. Not keyword stuffing. Strategic placement that improves visibility without hurting readability.
Content That Converts
Your listing has seconds to convince a shopper. We write titles, bullets, and descriptions that communicate value quickly and answer the questions that make people hesitate.
A+ Content and Brand Story
Enhanced content that sets you apart from competitors and gives shoppers the information they need to choose you. We handle strategy, copywriting, and creative direction.
Catalog Structure
Parent-child relationships, variation strategy, and catalog organization that maximizes search visibility across your entire product line. Not just individual listings.
Most agencies treat listing optimization as a one-time project. Rewrite the content, check the box, move on. But Amazon's search algorithm is constantly evolving, competitors are updating their listings, and the small details that affect rankings require ongoing attention. These are the optimization tasks that improve organic rankings but never show up on most agency proposals.
Why Your Amazon Listings Aren't Ranking (And How to Fix It)
Backend Search Term Optimization
Amazon gives you 250 bytes of hidden search terms that influence rankings. Most sellers waste this space with redundant keywords, wrong formatting, or terms already in their visible content. We maximize every byte for search visibility.
Typical cost if missed: Invisible to shoppers searching for terms you should rank for
Search Term Indexing Verification
Amazon doesn't always index all your keywords, and they won't tell you when something isn't working. We verify that your target search terms are actually being indexed and troubleshoot when they're not.
Typical cost if missed: Keywords that look right but aren't actually helping you rank
Advertising-to-Listing Keyword Sync
Your advertising campaigns reveal which search terms actually drive sales, not just traffic. We feed those proven winners back into your listing content, improving organic rankings for terms that are already converting.
Typical cost if missed: Organic rankings for keywords that get clicks but don't convert
Competitor Keyword Analysis
What keywords are top competitors ranking for that you're missing? We analyze competitive listings to find gaps in your search term strategy and opportunities to capture traffic they're getting.
Typical cost if missed: Losing sales to competitors who optimized more thoroughly
Suppressed Content Resolution
Amazon sometimes suppresses listing content without telling you. Hidden bullets, rejected A+ Content, blocked images. We identify suppressed elements and resolve them so your full listing works for you.
Typical cost if missed: Your best content invisible to buyers and algorithms
Ongoing Ranking Monitoring
Organic rankings fluctuate constantly. Competitors update their listings, Amazon tweaks the algorithm, seasonal trends shift search volume. We monitor your keyword rankings and adjust strategy before you notice sales dropping.
Typical cost if missed: Slowly losing rankings without realizing until it shows up in revenue
They expertly managed my brand's listings by combining many orphaned, child listings under a parent listing so our customers could see all variations on the same page. Our sales have increased significantly, my brand's recognition has grown, and my business has taken a giant leap forward.
Ralph Newman
Founder, Newstripe Inc.
Listing Optimization FAQ's
What is Amazon listing optimization and why does it matter?
Amazon listing optimization means improving every element of your product pages to increase both visibility (organic ranking) and conversion (sales). When your listings are optimized for Amazon's search algorithm, shoppers find you more easily. When your content is compelling, more of those shoppers buy. Together, better rankings and better conversions mean more sales without spending more on advertising.
How do you optimize Amazon listings for SEO?
We start with keyword research: finding the search terms your customers actually use, not the terms you think they use. Then we place those keywords strategically in your titles, bullet points, descriptions, and backend search terms. But Amazon's algorithm rewards listings that convert well, so we also write content that persuades buyers. Not just content that ranks.
What's included in your listing optimization services?
Complete optimization: keyword research and strategy, title rewriting, bullet point enhancement, backend search term optimization, A+ Content creation or improvement, image strategy recommendations, variation management, and ongoing refinement based on ranking and performance data.
How long does it take to see results from listing optimization?
Conversion improvements typically show within 2-4 weeks of implementing optimizations. Organic ranking improvements usually follow 4-8 weeks later as Amazon's algorithm recognizes your improved conversion rate and indexes your new keywords.
Will changing my listings hurt my current organic ranking?
Well-executed optimizations improve rankings. They don't damage them. We make strategic changes designed to help, and we monitor rankings before, during, and after changes. If something unexpected happens, we catch it quickly.
Do you just optimize existing listings or create new ones?
Both. We can revamp existing listings that aren't performing, or create new ones from scratch. We also handle variation strategy, parent-child relationships, and catalog structure for maximum search visibility across your entire product line.
Do you write the content or just provide recommendations?
We write everything. Titles, bullets, descriptions, A+ Content copy, backend search terms. We deliver complete, ready-to-use content. For images, we provide detailed creative briefs with specific recommendations for what to shoot and how to present it.
How much does listing optimization cost?
We work on commission, which means our success is tied directly to yours. During your assessment, we'll review your current listings, organic rankings, and goals to determine if partnership makes sense for your situation.
Ready to Stop Losing Sales to Better-Optimized Competitors?
Our assessment is an actual evaluation, not a sales pitch. We'll review your current listings, analyze your organic search visibility, and give you honest feedback about what's costing you sales. Your assessment will include:
Organic ranking analysis for your top products
Keyword opportunities you're currently missing
How your listings compare to top competitors
Specific SEO and content recommendations
Honest evaluation of partnership fit (we'll tell you if DIY makes more sense)
* No obligation, no pressure. Just an honest evaluation that typically takes 15-30 minutes. No credit card required and we'll never share your data.
Ready to See If We're a Good Fit?
Our free assessment is a genuine evaluation, not a sales call. We'll review your current advertising, identify specific opportunities, and give you honest feedback about whether our partnership model makes sense for your stage and goals.
Current advertising performance analysis
Wasted spend identification
Revenue opportunity breakdown
Honest fit evaluation
Actionable recommendations (even if you don't hire us)
No obligation, no pressure. Just an honest evaluation that typically takes 30-45 minutes
Agencies Profit from Your Spending, Not Your Success
When an agency charges 15-20% of your ad spend, their revenue grows as your budget grows—regardless of whether those ads are making you money. Their incentive is to increase your spending, not improve your profitability.
Interested in our services? We’re here to help!
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.