Sponsored Advertising
Amazon Advertising Management
Brand Building & Protection
Stop Watching Unauthorized Sellers Destroy Your Margins
Someone is probably selling your products on Amazon right now. If it's not you controlling that presence, you're losing sales to sellers who undercut your pricing, damage your brand reputation, and create customer service nightmares you'll hear about in reviews. We help brands take back control.
How We Handle Brand Building
Most brands come to us after the damage is already happening. Unauthorized sellers have hijacked their listings, counterfeiters are eating into sales, and pricing has eroded across every channel. We've seen this pattern across dozens of brands—and we know how to fix it.
The reality? Brand protection on Amazon isn't a one-time setup. It's ongoing work that requires daily monitoring, quick action, and deep knowledge of Amazon's enforcement tools. Our commission-based model means we're invested in protecting your brand because your profitability directly affects ours.
Brand Registry Foundation
We get you enrolled properly—resolving trademark issues, verification problems, and application rejections that stop many brands before they start. This unlocks A+ Content, Brand Stores, Brand Analytics, and the protection tools you'll actually need.
Proactive Threat Monitoring
We watch for unauthorized sellers, counterfeiters, and listing manipulation daily. Not weekly reports that arrive after the damage is done—daily monitoring with immediate action when threats appear.
Strategic Brand Presence
Your Brand Store, A+ Content, and product images should tell a cohesive story. We build brand assets that help customers recognize the authentic product and trust they're buying from the right place.
Data-Driven Protection Strategy
Brand Analytics reveals how customers search for your products and where competitors are winning. We use this data to build defensive strategies that protect your brand name searches.
Here's what we've learned from working with dozens of brands: most agencies treat brand building as a checkbox. Register for Brand Registry, create a storefront, move on. But the threats to your brand never stop evolving, and neither should your protection. These are the problems we catch that most agencies never think to look for.
Amazon Brand Threats Most Sellers Discover Too Late
Gray Market Seller Cleanup
Legitimate product, unauthorized seller. These sellers got your product through closeouts, arbitrage, or unauthorized distributors. They undercut your pricing, violate MAP agreements, and damage your retailer relationships. We identify them and work systematically to remove them.
Typical cost if missed: lost margin from price erosion and authorized retail partner mistrust
Counterfeit Detection & Enforcement
Success attracts counterfeiters. We monitor for fake versions of your products and file reports through Project Zero and Report a Violation. Fast action limits damage to your reputation and keeps inferior products away from your customers.
Typical cost if missed: Negative reviews from counterfeit products, customer trust damage
Listing Hijack Prevention
Other sellers adding themselves to your listing. Unauthorized variations appearing. Content changes you didn't make. We monitor listing integrity and act immediately when something changes.
Typical cost if missed: Buy Box loss, customer confusion, support headaches
Brand Store Performance
Your Brand Store generates real data: which pages visitors view, where they drop off, what drives purchases. Most stores sit untouched after launch. We analyze traffic patterns and continuously improve what's working.
Typical cost if missed: A storefront that looks nice but doesn't convert
MAP Enforcement Support
If you sell through wholesale or retail channels, unauthorized Amazon sellers can destroy those relationships. We help document violations and provide the evidence you need to enforce your policies.
Typical cost if missed: Retailers dropping your brand, channel conflict
Review Reputation Monitoring
Your brand reputation lives in reviews. Counterfeit products generate complaints. Unauthorized sellers provide poor service. We track review trends to catch problems early—before they become patterns.
Typical cost if missed: Reputation damage that compounds with every fake sale
Their expertise in e-commerce has helped us take control back of our brand on Amazon, grow our business and expand our online presence. The customized solutions they provide have allowed us to increase our online sales and improve customer satisfaction.
Smitty Schmidt
President, Curtis Wagner Plastics
Brand Building FAQ's
What is Amazon Brand Registry and why does it matter?
Brand Registry is Amazon's program for brands with registered trademarks. It unlocks the tools you actually need: A+ Content for better listings, Brand Stores for showcasing your catalog, Brand Analytics for understanding customer behavior, and protection tools like Project Zero for removing counterfeits. Without it, you're fighting with one hand tied behind your back.
We're already enrolled in Brand Registry. What more can you do?
Enrollment is step one. Most brands use maybe 20% of what's available. We audit your current setup and typically find unused A+ Content opportunities, underperforming Brand Store pages, Brand Analytics insights that aren't being acted on, and protection tools that have never been configured. The difference between having Brand Registry and using it effectively is significant.
How quickly can you deal with unauthorized sellers?
It depends on the type of violation. Counterfeit reports through Project Zero can result in same-day removal. Unauthorized resellers are more complex—they're selling legitimate product, so enforcement depends on your distribution agreements and documentation. We can typically make meaningful progress within 30-60 days, but this is ongoing work, not a one-time fix.
What if we don't have a trademark yet?
We can guide you through the process and connect you with IP attorneys who specialize in Amazon brand protection. Using Amazon's IP Accelerator program can also speed up Brand Registry access. While waiting for registration (which takes 9-12 months), we can move forward with all your brand assets soon after your application has been submitted.
How much does brand protection cost?
We work on commission, which means our investment in your brand protection is tied to your profitability. Brand building and protection are included in our partnership. During your assessment, we'll review your current situation and discuss whether the partnership model makes sense for your stage.
What if competitors are already targeting my brand name in ads?
This is common and manageable. We implement defensive advertising to protect your brand name searches, ensuring customers searching specifically for you actually find you—not a competitor. It's usually not expensive, but it does require ongoing attention.
Ready to Take Back Control of Your Amazon Presence?
Book a free brand protection assessment and we'll review your current situation, identify active threats, and give you honest feedback about what it would take to fix them - whether that's working together or handling it yourself. Our assessment is not a sales pitch, it's an actual evaluation, where you'll discover:
Current unauthorized seller activity on your listings
Brand Registry status and unused feature opportunities
Counterfeit and listing integrity risks
Specific protection priorities for your situation
Honest evaluation of partnership fit (we'll tell you if DIY makes more sense)
* No obligation, no pressure. Just an honest evaluation that typically takes 15-30 minutes. No credit card required and we'll never share your data.
Ready to See If We're a Good Fit?
Our free assessment is a genuine evaluation, not a sales call. We'll review your current advertising, identify specific opportunities, and give you honest feedback about whether our partnership model makes sense for your stage and goals.
Current advertising performance analysis
Wasted spend identification
Revenue opportunity breakdown
Honest fit evaluation
Actionable recommendations (even if you don't hire us)
No obligation, no pressure. Just an honest evaluation that typically takes 30-45 minutes
Agencies Profit from Your Spending, Not Your Success
When an agency charges 15-20% of your ad spend, their revenue grows as your budget grows—regardless of whether those ads are making you money. Their incentive is to increase your spending, not improve your profitability.
Interested in our services? We’re here to help!
We want to know your needs exactly so that we can provide the perfect solution. Let us know what you want and we’ll do our best to help.